Case studies highlighting the thinking, intention, and visual language behind selected projects.

A collage of images showing people taking photos, walking with luggage, and posing, with a white background and text about a campaign collaboration between Samsung, Vogue, and GQ Taiwan in Paris.
A man in a tuxedo sitting in a red armchair, smiling and looking relaxed in an indoor setting.
A man in a blue tuxedo and bow tie, smiling and looking down in the left photo, and standing beside a window with a thoughtful expression in the right photo.
A collage of various images and text snippets from The Majid Manual, focusing on mood and brand building, featuring people, fashion, and cultural themes, with overlaid text and colorful backgrounds.
An infographic overview of a creative treatment for a campaign supporting Egypt's 500,500 Hospital, including sections on shot sequences, light references, and production details with images of footpaths, doors, hospital architecture, and people walk
Three still images from a film, displayed horizontally. The first image shows hands holding a video camera and a striped bag. The second image shows a child walking on a red patterned carpet, with Arabic text overlay. The third image depicts an audio
Collage of six scenes, including a modern building with people walking outside, a person adjusting audio mixing controls, a woman singing into a microphone in a recording studio, a person working in a music production studio, a woman browsing a libra
Storyboard of a professional setting with six images: First row, left to right, a man in a suit opening a car door outside a modern building, another man in a suit reaching into a car's rearview mirror, and people's feet walking on a tiled floor. Sec
Casual video screens showing various scenes including a person standing on a digital platform, people viewing artwork, a businessman smiling, a signpost in front of a building, a person in traditional dress walking, and an indoor space with stairs an
A project overview page titled 'Creative Treatment' with sections titled 'Lucid 002', 'Story', 'Logline', 'Moodboard', and 'Breakdown'. The page contains text explaining a visual concept and narrative for a multimedia project, with a black-and-white
A grayscale visual storyboard titled 'Creative Treatment' with multiple frames showing dancers and performers in various poses and movements, accompanied by text descriptions on a black background.